Mark F. Eberhardt

Strategic Marketing Director

Parexel International 

2024

 

Designed and implemented account-based marketing strategies to support the company’s growth at targeted accounts.

• Executed the delivery of account specific sales support materials that assisted in the capture of new business awards totaling over $170 million dollars.

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Senior Director of Marketing

Biocoat Incorporated 

2018 - 2024

 

Led all global branding, marketing strategy, and communications efforts while serving as a leadership team member and reporting to the CEO of a medical device company.

• Accelerated revenue growth from $250K in 2019 to $2M in 2023 by launching a comprehensive rebranding initiative and targeted customer acquisition program.

• Drove a 175% increase in qualified leads by strategically repositioning the company to align with market demands.

• Elevated marketing-qualified leads by 85% through the implementation of a multichannel product marketing strategy.

• Orchestrated successful new product launches by collaborating closely with R&D and Sales, ensuring seamless market entry and adoption.

• Built an inbound sales funnel and KPI tracking program using Salesforce.com and HubSpot, enhancing lead tracking and conversion insights.

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​Senior Marketing Director

Ergomed plc 

2017 - 2018

 

Directed the marketing team and crafted a global marketing strategy for a mid-sized CRO, ensuring brand consistency and market positioning. Established corporate branding guidelines and spearheaded digital marketing initiatives, including strategy development and campaign execution, to drive brand visibility and lead generation.

• Increased website traffic by 20% by planning, designing, and developing the organization’s website, seamlessly integrating a company acquisition, and aligning the online presence with a sister company.

• Boosted customer engagement by 35% by collaborating with internal experts to develop compelling, high-value content.

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​Director, Marketing and Communications

Pharm-Olam International

2013 - 2017

 

Drove brand visibility and engagement for a mid-size CRO by leading all external and internal marketing initiatives, including email campaigns, webinars, SEO/SEM, thought leadership content, competitive analysis, PR, and event promotions.

• Increased sales by 50% by implementing a company-wide rebranding initiative and executing a multichannel marketing strategy.

• Developed a cohesive company messaging platform by overseeing all external and internal communications activities, effectively articulating the organization’s mission, vision, and goals.

• Aligned marketing strategy with organizational objectives by collaborating with the management team to ensure strategic consistency.

 

​Director, Marketing

ICON plc

2007 - 2013

 

Developed and executed a comprehensive marketing plan for a technology-based organization.

• Increased RFP volume and value by 30%, driving record-high revenue by creating targeted marketing materials that enhanced proposal effectiveness.

• Strengthened brand alignment by rebranding the imaging division to meet corporate brand requirements while preserving its unique service differentiation.

• Optimized market presence by managing all digital marketing campaigns, public relations, and market research activities within strict budget constraints.

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​Marketing Manager, Meetings and Membership

Drug Information Association (DIA)

2005 - 2007

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Following a promotion, additional responsibility for the strategic marketing efforts for associations events, training program, and membership management. Co-developed industry publications to support advertising sales and customer engagement.

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​Marketing Manager, Worldwide Member Services

Drug Information Association (DIA)

2001 - 2005

 

Managed the global membership department for a not-for-profit pharmaceutical association. Designed and managed programs specifically targeted to increase and retain members in a competitive global marketplace.

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​​Program / Meeting Manager

Drug Information Association (DIA)

1998 - 2001

 

Plan and execute event planning aspects for 10-14 professional meetings per year for a not-for-profit pharmaceutical association. Act as customer service representative both in-house and onsite at meetings, assist with meeting content creation, develop meeting materials, oversee attendee registration and event management.

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​Exhibits / Convention Assistant

Lippincott Williams & Wilkins / Thomson Science

1996 - 1998

 

Worked as part of the corporate exhibit team at a major medical publishing company, coordinating all logistical issues of event attendance including booth selection, exhibit supplies, hotels and pricing sheets for over 150 medical conventions and trade shows per year. Acted as an onsite sales representative at 10-14 major medical conventions per year.​