Mark F. Eberhardt
B2B marketing professional with experience in medical devices, clinical research, consulting companies targeting pharmaceutical, biotechnology, and medtech audiences
PAST PROJECTS
Rebranding
Success at every level
Having been the Head of Marketing for different organizations, I have led the rebranding efforts that have led to increased sales and revenues for these companies. In each case a complete multichannel marketing plan was developed and executed to support the rebranding process.
Thought Leadership
Thought leadership to confirm your expertise
I believe that companies in highly competitive markets the use of thought leadership allows companies to prove their expertise. Thought leadership enables your customers to qualify the organization as an option to pursue further as a potential option. Considering that many B2B decision makers do research on your company prior to reaching out, not using thought leadership leaves you in a situation where you could be left behind.
Differen
tiation
Driving interest to increase MQLs
One of my favorite past campaigns was a special project using Legos to drive interest at tradeshows. I was tasked to improve the company’s exposure and number of leads acquired during various industry events. Using Legos to deliver a “Let’s build together” theme proved to be extremely successful, with tradeshow traffic growing by 3X, and changing from a high-level introduction to specific project-based inquiries.